← Cody Wilson

Your First Offer Will Probably Be Wrong

Cody Wilson · August 17, 2026

I watched a couple lose a townhouse on Meade Ave in North Park last month because they treated their offer like a math test. One right answer. Submit it. Wait.

That's not how this works.

First-time buyers put so much energy into finding the right house and getting their financing locked down (which matters, yes) that they freeze up when it's time to write the actual offer. They want to calculate the perfect number down to the dollar. They agonize over whether $5,000 more is too aggressive or $5,000 less is insulting. And while they're doing that algebra, somebody else writes a clean offer and moves on.

Here's what I tell my buyers: your offer is the start of a negotiation. It's not a final answer. The seller can counter. You can counter back. There's room to move. But there's no room to move if you never get in the conversation.

That North Park townhouse? Listed at $685,000. My buyers wanted to come in at $660,000 but spent two days second-guessing themselves. By the time they were ready, the seller had already accepted a different offer at $678,000. A number my buyers would have happily paid.

The mistake isn't offering too high or too low. The mistake is thinking the offer is a one-shot event instead of an opening move.

A few things I want first-time buyers to internalize:

- You can negotiate after inspection findings. The offer price isn't always the final price. - Sellers expect some back and forth. A counter doesn't mean they're offended. - Speed matters more than precision in a competitive situation. Getting your offer in front of the seller while they're still reviewing is worth more than perfecting your escalation clause overnight.

I'll be honest with you. I think a lot of the hesitation comes from online advice that treats every dollar like life or death. San Diego's market is competitive, but it's not a hostage situation. Sellers are people. Most of them want a deal that works, and they'll tell you what they need if you give them the chance.

So write the offer. Make it reasonable, make it clean, get it in. You can always say no to a counter.

What you can't do is negotiate with a house that already sold.