Privacy Policy

Black Label Realty is a California real estate brokerage. California DRE License No. 02254507. Responsible Broker: Mark Quesada, DRE License No. 02101365.

Contact: Support@BlackLabelRealty.com

Information you provide

• Account information: name, email, phone number, real estate license number (for agents)
• Profile information: headshot, brokerage affiliation, market area
• Listing information: property addresses, prices, descriptions, photos uploaded for marketing materials
• Inquiries and messages: content of communications you send through the Services

Information we collect automatically

• Device information: IP address, device type, operating system, browser
• Usage data: pages viewed, features used, timestamps
• Cookies and similar technologies (see Cookies section)

Information from third parties

• MLS data: property and listing data from MLS Grid and Trestle
• Email delivery and engagement data from our email service provider

We use the information we collect to:

• Provide, maintain, and improve the Services
• Authenticate users and secure accounts
• Send transactional communications (sign-in links, password resets, agent updates, listing notifications)
• Match clients with their assigned Black Label agent
• Respond to inquiries and provide support
• Detect and prevent fraud, abuse, and security incidents
• Comply with legal obligations

We do not sell your personal information.

We share information with:

• Service providers that help us operate the Services (Supabase for database and storage, Vercel for hosting, Resend for email delivery, Twilio for text messaging and calls, Sentry for error monitoring)
• Your assigned Black Label agent (for Noir Collection clients)
• Other Black Label agents involved in inquiries you submit
• Legal and compliance disclosures required by law, court order, or government request

We do not share information with third parties for their own marketing purposes.

If you check the text message consent box on one of our forms, or text us first, Black Label Realty and its agents may text you about your inquiry, home search, showings, appointments and market updates. We keep a record of your consent (the wording you agreed to, the date, and the page). Message frequency varies, and message and data rates may apply. Reply STOP to opt out or HELP for help. See our SMS Terms.

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties.

We use cookies and similar technologies to keep you signed in, remember preferences, and understand usage. You can control cookies through your browser settings. Disabling cookies may affect functionality.

We retain account and listing data while your account is active and for a reasonable period after deactivation, as required by law and recordkeeping obligations.

You may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of certain processing
• Receive a copy of your information in a portable format

California residents

Under the California Consumer Privacy Act (CCPA), California residents have additional rights regarding their personal information. To exercise any of these rights, contact us at Support@BlackLabelRealty.com.

We implement reasonable technical and organizational measures to protect personal information. No system is perfectly secure, and we cannot guarantee absolute security.

Our Services are not directed to individuals under 18. We do not knowingly collect personal information from children.

We may update this Policy from time to time. We will post the updated version with a new Effective Date. Material changes will be notified via email or in-app notice.

Questions or requests about this Policy:

Support@BlackLabelRealty.com
Black Label Realty
California DRE License 02254507